Yair Galily, Ph.D is a behavioral scientist, founder and head of the

Sport, Media and Society (SMS) research lab at the Interdisciplinary

Center, Herzliya (IDC). He is head of the research unit at the Israeli

Football Association and a member of UEFA club licensing

committee. Lieutenant Colonel (Res.) Galily serves as chief

(Organizational and Instructional) sociologist of the Israel Defense

Forces Combat Fitness Centre.